Hey guys, Kelechi here. I am on a journey to time freedom, money freedom and location freedom by the time I am 25 (5 years and 6 months from now). That is the vision and this blog is my means of documenting the journey, the ups and downs as well as the things I am learning along the way.
I am going to get there by starting my own profitable digital marketing agency, building and eventually monetizing my personal brand and investing in real estate. I am pretty sure that along the way there might be other avenues of passive income that I will learn such as investing in stocks and bond, e-commerce and affiliate marketing. But, the aforementioned 3 are my predominant areas of focus.
What are your thoughts on Time Freedom, Money Freedom and Location Freedom? Is this something you are interested in yourself? Do you think it’s possible? Let me know in the comments!
The first checkpoint or landmark if you will on my plan is to start a digital marketing agency. In order to do this, I have been watching YouTube videos on the topic, reading books on sales and marketing (read to the end to get my recommendations), taking courses on digital marketing and interning with a friend who has his own digital marketing agencies as well as writing this blog.
There is nothing super special about me. I do not think I’m the only one with such lofty goals and dreams. Matter of fact, if you’re reading this, I hope you have your big goals and dreams as well that you’re working towards.
And That’s what I want to touch on in this blog post. The idea of Execution.
They say, the richest place in the world is the graveyard, why? Because it’s filled with ideas and goals that could have probably made the owners millions as well as made society better off as a result. But for some reason or the other, they never executed on those ideas.
One of the biggest plagues and I speak from experience, to execution is to be stuck in the information gathering phase. This phase sucks because you’re learning all this cool stuff about your thing/goal/plan, but you’re not spending as much time doing/implementing as you are learning. Not only that but also you’re learning things that are irrelevant to taking the first step.
Let me explain…
Using myself as an example. I’m broke but I do not always want to be this way. I have a goal to get Money Freedom by the time I am 25 and I decide one of the skills I must learn is that of digital marketing. I start to spend a good chunk of my time watching YouTube videos on how to start a digital marketing agency…
Now, stay with me…
Say I watch the first couple videos. I have two choices right…either go implement what I just watched or Watch the Up next video that YouTube Suggests. And this is the part that gets a lot of us. Say I choose to not implement but rather to watch more videos, I am just entering the vicious cycle of the information gathering phase.
The ability to execute is what separates the entrepreneur from the want-preneur.
If you find that you’re stuck in the information gathering phase it is not your fault. The internet is set up in a way to bombard you with information upon information. Check this. As soon as you’re done with a YouTube video what does YouTube do, It suggests 2 other videos that are by the same content creator that you just watched.
As if that were not harmful enough, the sidebar is filled is with 10 other videos that YouTube is absolutely convinced that you need to watch since you just watched that one video.
It’s even more tricky because the way the brain works, it is convinced that you’re solving that problem just by looking it up.
So how do you deal with this information overload and get out of the information gathering stage??
Introducing, what Stephen Larsen likes to call Selective Ignorance or Selective Learning.
This is the idea that you only learn what you need to know in other to take that first step. So back to using myself as an example, I’ve just decided that starting a digital marketing agency is the key then I should only watch how to start a digital marketing agency videos, or videos in a digital marketing agency course. I don’t need to distract myself consuming content that don’t have any thing to do with taking that first step.
And right after that, I ought to implement and then learn what I need to execute on the the next step.
What is that one thing you have been putting off that you can execute this week?
Another Solution to executing is something that I just started thinking of. I don’t even know what I will call it but it goes like this. I was just thinking, what if for every 20 minutes I spent reading or consuming course content, I spent the next 40 minutes executing what it was that I just learned.
I don’t have much to say on this one since I just now thought about it. But here is how I want to apply it in my life. I want you to think of ways you can do the same.
I try to wake up at 5:00am, I like to read a book or two and then meditate for 10 minutes and then go work out. I haven’t been consistent with waking up at 5:00am so that is one goal I am setting for this coming week.
So now what if instead of meditating right after reading those two books, I meditated before, read for 20 minutes, watched course content for 20 minutes and then spent the next hour and 20 minutes implementing One. What I just learned from the book or at least sharing it, and Two, the homework from the course.
I am going to try it out this week and I will have to let you know how it goes.
Now For Some Updates.
I’ve been reading The Way Of The Wolf by Jordan Belfort. I am down to the last chapter and I would recommend 10/10. It’s a great book by one of the best salesman on earth teaching the things he does that makes him such a great salesman. One of the biggest takeaways for me from this book is that we need to enter every sales encounter with certainty, courage, clarity and confidence.
I’ve learned some really cool stuff about marketing. For example offers versus products. You always want to create an offer instead of just a product. A product is the thing. An offer is all the things you bundle around the one thing you want people to buy to make it sexy enough for them to buy. You always want to create an irresistible offer. More on this to come.
Working on a new funnel for a client. I can’t say much about it, but I am done with the sales pages, and right now coming up with the irresistible offer for the up-sells. It should be good to go in the next week and then we’ll drive traffic to it(my favorite part.) I’ll let you know the results.
Well thanks for reading.
Till next time friends,