Why You Should Utilize Facebook Ads For Your Business in 2019

 

In a previous blog post, which you can find here, I touched on how if you want to earn more, you need to learn a higher paid skill. The skill I have chosen to immerse myself in for the next couple years is paid traffic, funnel creation and other forms of digital marketing. I will be documenting as I go so follow my blog to learn more about my journey.

That being said let’s dive into Facebook ads…

In my opinion, the most important questions you should be asking if you are looking to start an online business or create an online presence for your already existing business are as follows; who are my dream customers or in other words who are the people I want to serve,  where do I want to take them or what results do I want to bring them, who has my dream customers or where are they already congregating and what bait can I use to get them from where they are currently and bring them into my world.

With 2.27 Billion monthly active users, it is no secret that your customers are already on Facebook, so therefore you should be utilizing the platform. Frankly speaking, if you aren’t advertising on Facebook or posting consistent engagement content on the platform then you are leaving money on the table.

“If you’re a practitioner, if you really had to sell to survive, you would realize that the most under-priced ad product right now is Facebook Advertising. If you had to sell to feed your children, you would put your money there.” – Gary Vee

The Beauty Of Facebook Advertising

Before we get started, you should understand that marketing and advertising is evolving away from traditional media. Instead of direct mail we now have e-mails and mailing lists, instead of billboards we have Facebook ads and Google ads, instead of radio ads we have YouTube ads and Podcast ads.

The trend that you have to be aware of is that marketing is no longer being a pest but being a welcome guest and when done right people actually engage with you and your business. But how do you get your existing customers to become fans on Facebook and rave about you to their friends and family?

Introducing the Facebook Pixel…

A Facebook pixel is a piece of code Facebook gives you that you can add to the pages on your website, that piece of code records the information of the people that visit your site as well as their activities and is the foundation for everything else done through Facebook advertisements.

The Facebook pixel allows you to find those website visitors on Facebook, re market to them, or even simply invite them to like your page, leave a review or tell others about your products and services.

The pixel is so intelligent that you can group these website visitors in your Facebook ads account based on their actions on your website. These groups are called audiences, and with audiences you can now treat them based on their actions.

The Facebook Audience…

So say a group of people land on your website get all the way the order page, buy and eventually get to the thank you page, you can create a custom audience based on those website visitors (or even an offline list of customers,  or even just any demographic you like) target these people with other products you think they’ll like since they already bought one of your products.

You can nail your custom audience down to the nitty-gritty even based on what kind of pages they like on Facebook…

What’s even cooler? Facebook gives you a ton of options for building audiences. Since these people who bought have already shown you they are buyers, you can utilize the option to create a lookalike audience.

What happens then is that Facebook with its massive amounts of data would then compile a list of tons of people who share lots off attributes (page likes, household income, education etc) in common with your already existing customers, because since they are very much alike, then they are likely to like or even need the same products and services. Making sense so far?

Cool. So we talked about those who landed on your website and successfully bought. What about those who for some reason, go to your website, maybe even went as far as the order page but didn’t follow through with the transaction…

Introducing  Facebook Re-targeting Ad Campaigns…

I am willing to be that you have been re targeted before…

Check this out…Has this ever happened to you? You visit a website once, and the next time you log onto Facebook you see their ads? or say you visit a website, and then you go on to YouTube or Instagram and somehow you just see their ads everywhere, almost like you’re being followed am I right? Congratulations. You’ve just been re-targeted.

The real beauty of Facebook ads is the ability to re-target people and get sales that would have otherwise just fallen through. Because the Facebook pixel is so smart, it records peoples actions and those who didn’t go through with a particular Call To Action on your page can be re-targeted and taken back to your website.

All of this is made possible because of the Facebook Ads platform which all the top business owners are going to be utilizing in 2019.

In my opinion the main benefit of Facebook ads and where it beats traditional marketing is the fact that you can decide who gets to see your ads and you get real time feedback on how people are engaging with it.

You can kill under performing ad-sets and scale the winning ads in real time, all with the click of a button. A level of flexibility and high performance that can never be attained with your billboards, TV ads and even radio ads all at a fraction of the price of these traditional means of marketing!

In Conclusion…

If marketing were fishing, traditional media would be like going into just any water, selecting a bait at random, casting it into water and hoping you catch a trout.  How silly is that? Yet by investing in billboards instead of Facebook ads, these are what some business owners are doing with their marketing.

Facebook has increased the chance of success for any entrepreneur who knows what he/she is doing. Just about anyone can throw up a store now from their college dorm room, drop shipping products from china and succeed simply because they know how to create an ad and use Facebook’s laser targeting features.

If they can do it, don’t you think you, with your time tested business and high quality goods and services, should be doing it too?

Thanks for reading thus far. This is by no means exhaustive but just a tip of the iceberg. If you’ve found this post valuable in any way then share with a friend. Also comment what you liked about it and what can be improved…

Till next time.

Be great!

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4 Hacks To INSTANTLY Feel Motivated On The Days You Don’t Feel Like It!

So guys, I woke up today in a negative headspace if you will. I wasn’t feeling super motivated, I felt lethargic and in a rut.

I’m writing about this because I make sense of the thoughts in my head when I write about them, but more than anything because this is what documenting the journey really is…

In the entrepreneurship space everyone is quick to post their wins and the good days, few ever post the days when they don’t feel like it or begin to wonder what the point is.

With this blog post, I want to turn something negative into a positive. I will go through the things weighing me down and what I can learn to move forward and perhaps you can probably learn a couple things yourself.

Write Goals Down And Get An Accountability Partner If You Want Things To Get Done.

One of the first things that started to get me down is the fact that I haven’t been posting as often as I should because of writers block and writing final exams.

Those are excuses, so as you know I’m trying to find the real root cause and to take action to combat it…

One thing I noticed is that the weeks that I posted about three times; I set a goal to post that many times, I wrote it down, and I had an accountability partner to check on me to make sure I was posting.

So if I am to post more often I have to follow the system which I found that works for me.

**Also, I noticed I write and flow better when I write from my phone. So I just downloaded the WordPress app and I’m typing this up from my phone!

Never Wake Up Without A Purpose.

Another thing I’ve learned from this experience is to never wake up without a purpose. In fact some people say, if you wake up with no purpose for the day you should just go back to bed.

And there is some sense to this…

Here’s what I mean. Usually, before bed, I write out all the things I want to achieve the next day.

The effect is when I get up, I know what I need to do for the day to become a success. I get out of bed and jump right into executing!

Today that I woke up without doing this the night before, and the result = I feel kind of in a rut.

So that’s one thing I’m learning from this. That routine is not just a productivity hack but essential if I’m going to protect my motivation and stay positive!

Remind Yourself Why You Started In The First Place.

Next thing, as soon as I noticed I wasn’t feeling super motivated, I decided I had to take action right away to make sure I was feeling motivated again.

I do this because I know I have to be in it for the long haul if I’m going to see tangible results!

My favorite method for getting motivated is to watch the videos or read the articles that got me excited about entrepreneurship in the first place…

So far, this always works because it takes me back to the initial epiphany I had and reminds me what I am trying to do is possible.

Another thing is to take a look at the list of the pains I am running away from.

I don’t care who you are or where you’re from, I believe there’s only three reasons any human makes a choice…

To run away from pain, To run Towards Pleasure and/or To Increase perceived status.

For me, choosing to become an entrepreneur and start a business next year is to run away from pain. More on that in another blog.

So what I did is make a list of pains that I am running away from. Things I don’t want to keep experiencing the rest of my life, things I feel entrepreneurship would be a vehicle away from and I go back to this list every time I wonder is it even worth it to keep learning all this marketing and ads stuff.

And as you can guess, Every time I look at my list of pains, the answer in my head is a resounding, “Hell Yeah It Is!”

Because frankly, the pains or stress of learning to run a facebook ads and marketing agency pale in comparison to the pains I am running away from.

That is how I use my struggles to my advantage! and how you can too.

What about you? What are some pains that made you want to get into entrepreneurship in the first place? If you don’t have a list of these pains already…write it down!

Find Running Mates.

In a previous blog post which you can find here, I wrote about the 33% formula that successful people use to spend their time…

It comes down to this; the first 33% of their time is spent with people ahead of them. People they want to be like. Through in person meetups, attending masterminds, working for them or consuming their consent.

The other 33% of their time is spent is spent with people they’re helping to get on their level. I try to do this by posting on my blog and just one off coaching and mentorships I have going on with some of my peers.

The last 33% is spent with running mates. People who are where they are right now and also trying to get to where they need to be.

Cause here’s the thing, mentors and other people you look up to won’t be there at your beck and call. Matter of fact, you could go a couple weeks without hearing back from them due to the projects they’re working on.

That’s kinda where I’m at right now.

To combat this I decided to join facebook groups with other digital marketers and start engaging.

Not only that, but by fate one of my friends reached out to me, he’s also taken a digital marketing course and wants to collaborate and see what we can make happen.

In the future, I’ll even start a Facebook Group for young adults in entrepreneurship so we can all encourage each other.

So That’s It For this blog post…

I hope you take away something from this and turn things around the next time you don’t feel motivated.

More than anything remember this…

Those who become great did not become great by only working on days the felt like it.

So till next time fam…

be great 😉

Why It’s Not Your Fault That You Do Not Execute And What You Can Do To Change That Today!

Hey guys, Kelechi here. I am on a journey to time freedom, money freedom and location freedom by the time I am 25 (5 years and 6 months from now). That is the vision and this blog is my means of documenting the journey, the ups and downs as well as the things I am learning along the way.

I am going to get there by starting my own profitable digital marketing agency, building and eventually monetizing my personal brand and  investing in real estate. I am pretty sure that along the way there might be other avenues of passive income that I will learn such as investing in stocks and bond, e-commerce and affiliate marketing. But, the aforementioned 3 are my predominant areas of focus.

What are your thoughts on Time Freedom, Money Freedom and Location Freedom? Is this something you are interested in yourself? Do you think it’s possible? Let me know in the comments!

The first checkpoint or landmark if you will on my plan is to start a digital marketing agency. In order to do this, I have been watching YouTube videos on the topic, reading books on sales and marketing (read to the end to get my recommendations), taking courses on digital marketing and interning with a friend who has his own digital marketing agencies as well as writing this blog.

There is nothing super special about me. I do not think I’m the only one with such lofty goals and dreams. Matter of fact, if you’re reading this, I hope you have your big goals and dreams as well that you’re working towards.

And That’s what I want to touch on in this blog post. The idea of Execution.

They say, the richest place in the world is the graveyard, why? Because it’s filled with ideas and goals that could have probably made the owners millions as well as made society better off as a result. But for some reason or the other, they never executed on those ideas.

One of the biggest plagues and I speak from experience, to execution is to be stuck in the information gathering phase. This phase sucks because you’re learning all this cool stuff about your thing/goal/plan, but you’re not spending as much time doing/implementing as you are learning. Not only that but also you’re learning things that are irrelevant to taking the first step.

Let me explain…

Using myself as an example. I’m broke but I do not always want to be this way. I have a goal to get Money Freedom by the time I am 25 and I decide one of the skills I must learn is that of digital marketing. I start to spend a good chunk of my time watching YouTube videos on how to start a digital marketing agency…

Now, stay with me…

Say I watch the first couple videos. I have two choices right…either go implement what I just watched or Watch the Up next video that YouTube Suggests. And this is the part that gets a lot of us. Say I choose to not implement but rather to watch more videos, I am just entering the vicious cycle of the information gathering phase.

The ability to execute is what separates the entrepreneur from the want-preneur.

If you find that you’re stuck in the information gathering phase it is not your fault. The internet is set up in a way to bombard you with information upon information. Check this. As soon as you’re done with a YouTube video what does YouTube do, It suggests 2 other videos that are by the same content creator that you just watched.

As if that were not harmful enough, the sidebar is filled is with 10 other videos that YouTube is absolutely convinced that you need to watch since you just watched that one video.

It’s even more tricky because the way the brain works, it is convinced that you’re solving that problem just by looking it up.

So how do you deal with this information overload and get out of the information gathering stage??

Introducing, what Stephen Larsen likes to call Selective Ignorance or Selective Learning. 

This is the idea that you only learn what you need to know in other to take that first step. So back to using myself as an example, I’ve just decided that starting a digital marketing agency is the key then I should only watch how to start a digital marketing agency videos, or videos in a digital marketing agency course. I don’t need to distract myself consuming content that don’t have any thing to do with taking that first step.

And right after that, I ought to implement and then learn what I need to execute on the the next step.

What is that one thing you have been putting off that you can execute this week?

Another Solution to executing is something that I just started thinking of. I don’t even know what I will call it but it goes like this. I was just thinking, what if for every 20 minutes I spent reading or consuming course content, I spent the next 40 minutes executing what it was that I just learned.

I don’t have much to say on this one since I just now thought about it. But here is how I want to apply it in my life. I want you to think of ways you can do the same.

I try to wake up at 5:00am, I like to read a book or two and then meditate for 10 minutes and then go work out. I haven’t been consistent with waking up at 5:00am so that is one goal I am setting for this coming week.

So now what if instead of meditating right after reading those two books, I meditated before, read for 20 minutes, watched course content for 20 minutes and then spent the next hour and 20 minutes implementing One. What I just learned from the book or at least sharing it, and Two, the homework from the course.

I am going to try it out this week and I will have to let you know how it goes.

Now For Some Updates.

I’ve been reading The Way Of The Wolf by Jordan Belfort. I am down to the last chapter and I would recommend 10/10. It’s a great book by one of the best salesman on earth teaching the things he does that makes him such a great salesman. One of the biggest takeaways for me from this book is that we need to enter every sales encounter with certainty, courage, clarity and confidence.

I’ve learned some really cool stuff about marketing. For example offers versus products. You always want to create an offer instead of just a product. A product is the thing. An offer is all the things you bundle around the one thing you want people to buy to make it sexy enough for them to buy. You always want to create an irresistible offer. More on this to come.

Working on a new funnel for a client. I can’t say much about it, but I am done with the sales pages, and right now coming up with the irresistible offer for the up-sells. It should be good to go in the next week and then we’ll drive traffic to it(my favorite part.) I’ll let you know the results.

Well thanks for reading.

Till next time friends,

Execute!

What Everyone Can Learn From My Experience Launching My First Sales Funnel (Must Read Before Launching Funnel or Shopify Store) and First Client??

Hey guys, Kelechi here, and in my last blog post which you can check out here, I mentioned that I was working on my sales funnel (I was selling gold chains which I was dropshipping from suppliers in China) which I wanted to launch, drive traffic too and then hopefully make a couple hundred bucks. Hang tight and I would be telling you how it went and the things I learned in the process.

So I launched my sales funnel Friday morning at around 11:30am. I had stayed up the night before trying to dot my “i’s” and cross my “t’s”. Making sure that the little things that needed to be fixed, were fixed.

I was at work when my influencer shoutouts went live and I was besides myself with excitement. I was pretty sure it was only a matter of time before my phone started going “ka-chings” from all the stripe payments of my new customers. I couldn’t wait to make some money so I could show my classmates see, it’s real, see this entrepreneurship thing works!

An hour went by and I thought you know a couple hours from now my phone would start buzzing. I started making excuses. Yeah my customers are probably just at work and they haven’t seen the influencer ads I put up. Give them some more time I thought…

Then 2, 3 hours went by and then I started thinking you know. They’re probably just not going to buy. I decided to enjoy the little wins instead, I launched my first funnel like I said I would, that means I can do the things I set my mind to do. I got it out there, that means I can go back and tweak it and make it work.

I remembered in my last post I said I would tell you all how it goes. So regardless of the fact that I didn’t make any sells, I’d like to turn this into a WIN for you, my reader, so if ever you’re at a point where you’re about to launch an online sales funnel or online store maybe you can learn from my experience and make some tweaks to yours to make yours a little more successful.

Start reaching out to influencers at least a week in advance and shoot for 100.

After you build and launch your funnel or store, the next step is getting your customers to show up. They are referred to as Traffic. There are a bunch of ways to go about getting traffic. Facebook ads and Influencer shoutouts are some of the easiest ways to go about it though, especially if you are short on time.

The latter, influencer shoutouts, is best if you’re short on cash. I fall into that category so I decided to reach out to influencers. I reached out to about 30 something influencers about two days before I launched my funnel. And only 5 of them responded. Out of those 5 I was only able to reach an agreement with 2 of them. They had total of 37k combined followers on IG so I thought I was going to be fine.

In hindsight, I should have reached out to more influencers. I didn’t get anywhere close to 100 views on my page which is the least I should be shooting for so I can properly analyze how good my funnel is doing…

My mentor suggests I reach out to a 100 influencers next time. The reason being not all of them would respond to you. Not that they’re mean, but sometimes they have so many people reaching out to them, that your message just goes to a long list of people trying to get their attention and do business with them…

Also pro tip, send both “dms” and emails. It would increase your chances of being noticed and getting across to the influencer and being taken more seriously. Reaching out a week before your launch allows for any delays in hearing back from them.

You learn by DOING not by thinking about it or watching youtube videos. 

If you ever wanted to start an online business, you’ve probably googled, “How to make money online” or maybe searched for it on Youtube. This is great. It helps to see that what you are wanting to do is possible, that there are people like you succeeding and that you aren’t weird for wanting to do that.

Here’s the thing though, because of the wealth of information and content on the internet, it is very easy to be sucked into a vacuum of videos, tutorials, vlogs and what not that have nothing to do with starting. People get stuck watching videos and looking for answers to every single objection that might arise instead of simply starting…

It’s going to be uncomfortable and borderline scary but embrace it!

From experience, I know throwing yourself in uncomfortable situations is the only way for you to ever get good at that stuff. Just get started! You will learn as you go. This is something Stephen Larsen calls “Selective Learning”. Only learn what you need to know for the very next step… 

This last weekend, right before I launched my funnel I didn’t know how to launch it. I knew how to build it though, but launching as in making it go live, buying a domain name, adding your products to the software integrating a payment gateway and designing the swipe up ads were all foreign to me. In my head I’d assumed that when the time came, my mentor Mason, would hold my hand and we’d figure it out.

Nothing could be further from the truth! When I thought I needed him most, he let me be uncomfortable. He was busy working on his own funnels and so I had to go figure it out by myself.

Trust me on this: Nothing compares to the feelings of confidence and certainty you get from figuring something that you thought was once really difficult!

The next thing is…

Set a Hard Deadline and Tell People about it. 

While working on this funnel, my biggest fear was not that I wouldn’t make any money from it, it was actually that I wouldn’t launch it. See somehow I knew one key to being successful in this funnel game and online business is to take that first step! To get my first one out of the way or first failure if you will.

So how I made sure that I did launch it was to one,  set a hard deadline. I told my self come rain or shine I would launch my funnel Friday and then the second thing is to tell people about it. I told my siblings, my accountability partner, posted it on my blog and the influencers I reached out to.

I made it so that I had to get it done and live by Friday and it worked for me. One thing this really helped with is that it made me only focus on the things, that really really mattered. If it was not going to help me get my funnel up and running I didn’t bother with it. So it’s something I would recommend. And not just in the funnel game but this is something you can apply in life as well.

Are there things you’ve been putting off that you want to get done?? Set a goal to do it, set a hard deadline and then tell people about it! If you still don’t get it done after doing this then it’s probably not that important to you and you shouldn’t be worrying about it anyway.

Whew…

If you’ve read this far, “you’re a real one, you’re loyal and I appreciate you” *dj khaled voice*

I know I did not make money from my funnel this weekend like I wanted, but I don’t want you to feel bad because I’ve got some good news!

Today, at the agency, Mason got a referral from one of our clients and decided the agency couldn’t take him on but I could as a personal client. Mason put in a good word for me and I am going to be meeting with him tomorrow. If the meeting goes well, I would have my very first client and can get paid.

I am excited but to be honest I am also nervous and a little uncomfortable. I have never managed a whole client’s account just by myself. So this is a first but it is in the right direction. I’m looking forward to the positive stress and growth that will come as a result. I will let you know how it goes.

So again guys, thanks for reading and till next time…

be great!

image cred

Finding Balance As An Entrepreneur + Top Secret Life Update!

**I wrote this over the weekend on Saturday 12/1/18  but only getting around to posting now because I had something more pressing to post on Monday.**

Right off the bat, I want to apologize for not posting since Wednesday. I’m trying to get to posting every other day. The thing is work has been kind of crazy. Not even work work but internship work. It’s good though because I am learning things I never thought I’d have business learning. One of the craziest things I learned this week was photoshop but wait…I digress.

What sparked the idea for this post was a conversation with Lorenzo my gym buddy and one of my closest friends. We were working out Saturday and he said, “so you mean to tell me, that you haven’t been to the gym since Tuesday the last time you went with me.”

“Damn, has it really been that long.” It had.

I felt instant remorse. If I’m going to get my weight up,  a major desire of mine, ( I’m usually 155 lbs but I checked and I just lost 5pounds smh) it is not going to be done by skipping gym days.

I looked back at how I spent my week to figure out what went wrong.

Wednesday, right after classes – worked in the lab till 5 and then we had to leave to go to a networking meetup with other marketing that ended at 9pm. We got home at 10pm that night.

Thursday, right after classses – worked till late. Got home around 10pm

Friday, worked till 6pm when there was nothing else left, then I got home, hung out with my sister for little bit and then went to play soccer at the training center I usually go to on the weekends. So I guess Friday was a little bit of exercise.

As I was feeling remorseful, the words of my favorite professor came to mind. And what I want you take away from this posts.

“Balance is not achieved in one day.” It is achieved over a span of time.

This is so true because in entrepreneurship there would be days where you would have to work for hours unending Sometimes as is the case with me, I get ingrained in the work and forget where the time flies. The key is that when you look back on a month or a couple months you can say, okay I see some balance here.

Don’t try to achieve balance in a day because it can be difficult. it might leave you doing only a half-assed job in each aspect of your life.

But maybe today you say I’m going to get all this work done and tomorrow I’ll take a break and relax or if I get this done in the next couple days I am not touching work this weekend and I’ll focus on my relationships. That is more feasible. That is more balanced.

Life Update:

As of Wednesday 12/5/18 I am almost done making my sales funnel. The idea was using a 14 day free trial of click funnels, set up a drop-shipping sales site and make just enough profit to cover the cost of click funnels for the first month.

Sounds pretty simple but here I am with 4 days left and I’m scared as shit. I am kind of a perfectionist so these last couple days I’ve been tweaking and worrying and tweaking trying to make the pages look professional and coming up with a sales message.

This is the first time I am ever doing anything like this. Needless to say, I have cold feet. But tonight I am going to push really hard and try to make sure that the funnel is ready for launch Friday at noon.

In hindsight, what I would do differently is make sure that I have all the pictures ready, and all the copy ready before I start the 14 week free trial period. (hint for any of you looking to drop ship using a shopify , click funnels or any other Ecommerce free trial period. )

I will let you all know how it goes on Friday!

image cred. 

My Running Style and What it Teaches me About Myself.

I’m pretty fast…If i do say so myself, haha. At my high school, being fast was pretty much the norm so I didn’t really notice it all the time. Now however, when I play soccer for example, like when I really play and decide not to hold back…people always say,  “man, you’re quick” and I’m like I know. 

Looking back to the first time I realized how fast I was I am reminded of one particular memory. I think it was when i was about 5 years old. It was a Monday morning In my Nigerian household. We were done with family devotion and prayer..my dad was out to work already and my siblings and I were sitting around the dining table with our lunch boxes out while our mum prepared our school lunch for that day.

Our home was filled with the aroma of fried plantains. My favorite snack at the time and to date. For my western friends reading if you haven’t had friend planarians then you have not lived! 

My mom needed some spices from the pantry and wanted me to go get them. So, she asked me to go get them and I took off…I raced to the pantry and back and she was so impressed with my quickness that she gave me some out of the ones she’d made already.

My five year old self was overjoyed. Funny now I think about it, I was convinced it was the shoes.

Why this story about running and speed??

Probably because for the first time I noticed similarities between my attitude towards running and other areas of my life.

I say that cause I know myself…I know I’m much more suited for short distances than long distances. I love the quick burst of acceleration and the energy and then coming to the finish line quickly.

When I play soccer if care is not taken I tend to do too much in the beginning and burn out towards the end of the match. I have seen the same thing in religion and sometimes in my school work.

When it comes to the front end grunt work I try to be the hardest worker and push myself so hard. Usually right after mid-semester I’m getting tired and could care less the outcome. Maybe you’ve experienced this yeah?

That’s why one of my biggest fears learning about marketing, entrepreneurship and personal branding is, “what If I carry this pattern and bring it into this space?” What if I burn out and don’t reach my goals? Like how scary would that be?

I’m starting to notice how subconsciously I have been trying to make safe guards against that by keeping my dad (who’s also a coach and friend) updated with the things i’m doing and my plans so he can keep me accountable and also by writing these blog posts.

More than that though, I need to be reminded constantly that entrepreneurship, the path to achieving anything and just life in general is a marathon and not a sprint.

And I doubt I am to only one who deals with this. If you’ve ever felt burnout after working on something you want to achieve for a while great, this post is for you.

We must do what we can to preserve momentum and stay the course. Some people do it through established morning and evening routines, others through scheduled rest and relaxation and one thing I’ve found that is helping me right now is to pause, take a step back and revisit the things that inspired me to get started on this journey.

Because not only is it a marathon and not a sprint. But how you finish is just as important if not more important than how you start.

That is all I have for now.

Best believe that as I learn more about this I would share. In the meantime, if you’ve found any fixes to deal with burnout just from work and school especially..do share, I would love to hear.

P.S I mentioned in a previous blog post that I wanted to start meditating. Well, I’ve been meditating in the morning when I wake up lol. Sometimes I feel great and other times I’m like, “hmm I don’t know how to feel”… but you know its alright I’ll just keep pushing.

If you have any experience with meditating..let me know and share any techniques you think would work for a beginner.